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R&D PROJECTS
CONSULTANCY
RESEARCH PUBLICATIONS

Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach

The role of augmented reality in redefining e-tailing: A review and research agenda
Journal of Business Research

Roadblock Advertising In the Digital Context

Determinants of conflict in channel relationships: a meta-analytic review

Effects of Non-conformity on Perceived Status and Competence: Examining the Moderating Role of Physical Attractiveness

Is Social Media Engagement and Sentiments the Right Metric for Investing in Crypto-Currencies? Implications for Entrepreneurs and Investors

Role of culture-specific rights, responsibilities and duties in industry 4.0: comparing Indic and Western perspectives

Presence of Children in Advertisements and its impact on Consumers’ Purchase Behaviour

Garang Metal Limited: Market Entry into Angola*

South Asian Journal of Management
Shift from Spontaneity to Planning: A Study on Consumer Disposal Behavior

Academy of Marketing Studies Journal

International Journal of Technology Marketing.

European Journal of Education
European Journal of Education

Artha-Vikas
Journal of Economic Development

Raknapa Journal, India Post
Raknapa Journal, India Post
MEDIA ARTICLES

Menstrual leave can lift women's labour participation
Menstrual leave can lift women's labour participation

Here’s why India prefers SUVs over any other car

Profitable business model for waste management enterprise in India
Profitable business model for waste management enterprise in India

Can roadblock advertising be the Brahmastra for Netflix?
Read more at:
https://brandequity.economictimes.indiatimes.com/news/advertising/can-roadblock-advertising-be-the-brahmastra-for-netflix/94542553

B-schools ought to manage their diversity deficit better
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