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R&D PROJECTS
CONSULTANCY
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RESEARCH PUBLICATIONS
Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach
The role of augmented reality in redefining e-tailing: A review and research agenda
Journal of Business Research
Roadblock Advertising In the Digital Context
Determinants of conflict in channel relationships: a meta-analytic review
Effects of Non-conformity on Perceived Status and Competence: Examining the Moderating Role of Physical Attractiveness
Is Social Media Engagement and Sentiments the Right Metric for Investing in Crypto-Currencies? Implications for Entrepreneurs and Investors
Role of culture-specific rights, responsibilities and duties in industry 4.0: comparing Indic and Western perspectives
Presence of Children in Advertisements and its impact on Consumers’ Purchase Behaviour
Garang Metal Limited: Market Entry into Angola*
South Asian Journal of Management
Shift from Spontaneity to Planning: A Study on Consumer Disposal Behavior
Academy of Marketing Studies Journal
International Journal of Technology Marketing.
European Journal of Education
European Journal of Education
Artha-Vikas
Journal of Economic Development
Raknapa Journal, India Post
Raknapa Journal, India Post
MEDIA ARTICLES
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