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R&D PROJECTS
CONSULTANCY
RESEARCH PUBLICATIONS
Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach
The role of augmented reality in redefining e-tailing: A review and research agenda
Journal of Business Research
Roadblock Advertising In the Digital Context
Determinants of conflict in channel relationships: a meta-analytic review
Effects of Non-conformity on Perceived Status and Competence: Examining the Moderating Role of Physical Attractiveness
Is Social Media Engagement and Sentiments the Right Metric for Investing in Crypto-Currencies? Implications for Entrepreneurs and Investors
Role of culture-specific rights, responsibilities and duties in industry 4.0: comparing Indic and Western perspectives
Presence of Children in Advertisements and its impact on Consumers’ Purchase Behaviour
Garang Metal Limited: Market Entry into Angola*
South Asian Journal of Management
Shift from Spontaneity to Planning: A Study on Consumer Disposal Behavior
Academy of Marketing Studies Journal
International Journal of Technology Marketing.
European Journal of Education
European Journal of Education
Artha-Vikas
Journal of Economic Development
Raknapa Journal, India Post
Raknapa Journal, India Post
MEDIA ARTICLES
Menstrual leave can lift women's labour participation
Menstrual leave can lift women's labour participation
Profitable business model for waste management enterprise in India
Profitable business model for waste management enterprise in India
Can roadblock advertising be the Brahmastra for Netflix?
Read more at:
https://brandequity.economictimes.indiatimes.com/news/advertising/can-roadblock-advertising-be-the-brahmastra-for-netflix/94542553
B-schools ought to manage their diversity deficit better
Unmasking Moonlighting: The reality behind the gig disguise
Unmasking Moonlighting: The reality behind the gig disguise
When Brands Come Alive: AR is Redefining How Brands Show Up in Our Space
When Brands Come Alive: AR is Redefining How Brands Show Up in Our Space
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