TEACHING EXPERIENCE
TRAINING PROGRAMS
OUTREACH AND INVITATIONS
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e-ITEC/ITEC Course 2023-24: Strategic Marketing for Govt. Schemes and Policies
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Image Building sessions for seven defence PSUs (DPSUs) organised by Indian Oil
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Image Building workshop for employees of NIIT
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Workshop on “Experimental Methods in Research ”BML Munjal University
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Coordinator of e-Vidya, online certificate programme - “Executive Programme for Advanced Product Management (EPAPM)"
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Co-coordinator of e-Vidya, online certificate programme - “New Product Development and Management (NPDM)"
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Expert Faculty for “Experimental Methods in Research” SkillsEdge
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Resource faculty for the online certificate programme on “Digital Marketing” , "Consumer Behavior", and "Integrated Marketing Communications"
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Resource faculty for the offline CEP on “Marketing Goals, Initiatives, and Causes” (MAGIC)
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workshop on how to conduct in-depth interviews, transcribe, code analyse, and use of NVIVO for qualitative research
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Workshop on “Blue Ocean Strategy” for Lodha Group, Real Estate Company
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Keynote Speaker on "Sustainable Cooling and Consumer Behaviour – Strategies for Refrigeration and Air Conditioning"
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Keynote Speaker for “Web 3 and Marketing Communication Challenges” in iMarC2022, 2nd International Marketing Conference, Plenary Session, IIM Shillong
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Session chair for track “Contemporary Research in Marketing: Innovation, Inclusion and Integration”
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Track chair for the track 'Innovations in Contemporary Marketing: Theory & Practice' International Marketing Conference I (iMarC 2021), IIM Shillong
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Reviewer for the chapters on “Integrated Marketing Communications” and “Product and Brand Management” by SAGE Publishing
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Reviewer for several reputed journals like International Journal of Consumer Studies, South Asian Journal of Business Studies, National and International conferences
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Keynote speaker on “Fair Trade Practices in Digital Market Spaces – Misleading Advertising” sponsored by Ministry of Consumer Affairs, Food and Public Distribution, Government of India.
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Conducted Digital marketing skill training for agri-startups commences at SKUAST-K
